About

Ayoub brings slick creativity and a vast amount of professional insight to every project he’s involved in. This makes him an invaluable asset to content-led projects and often negates the need to bring in other suppliers. Perhaps best of all, he’s a genuine pleasure to work with; reliable, affable and professional to the core without ever bringing his ego to the table. A rare find.

Ayoub has a great understanding of the implications of his designs be it for digital interfaces, eLearning content or print material, his designs are highly creative and innovative and always keep the end user in mind. He has a passion for all things design and is always abreast with the latest developments in the design and digital world.

Having worked with Ayoub on numerous projects over the years I am always amazed at the fresh-thinking and relevance he brings to a project. His input is always inspirational yet grounded around usability and reflective of the key objectives we strive to achieve, a rare commodity in someone so creative. His passion and need to develop fresh and “of the moment” designs makes him the ideal collaborative partner.

I have worked with Ayoub over the years on a freelance and permanent basis and successfully placed him in his role at First Quartile. I can truly say that he has consistently been a pleasure to deal with, he's genuine, honest and professional always. As well, he is driven, ambitious and multi-skilled and for all these qualities I can highly recommend him as an excellent candidate for a creative studio.